African-American Women's Health

Engaged Media wanted to reverse the negative health trends affecting Black women. I led a 7-person team to envision Afterglow, a movement of awareness, pride and self-care. It uses entertainment and incentives to drive new habits and a new identity.

Year:
2012
Client:
Engaged Media
Employer:
frog
Role:
Direction, Design

Process

 

Final Strategy

 

Final Experience Design